Salesforce Commerce Cloud

Retailers may use Commerce Cloud to manage and distribute product data, content, and images across categories, catalogs, and websites. It lets you connect customers with the correct product, variety, price, offer, and description at the right time to enhance average order value and maximize conversion rates. Ultimately, retailers, brand marketers, and content creators will be able to operate their businesses, launch campaigns, refresh frequently, run promotions, and do A/B tests without the need for technical assistance.

Where omnichannel commerce aims to bring together several channels, unified commerce takes multichannel selling to the next level. All corporate activities, communications, and customer data are integrated onto a single platform using cloud technology. Rather than allowing your clients to effortlessly move between various channels, you allow them to stay in a single channel that includes all other channels and data.

While the distinctions between these two strategies are hazy, they both show how unified selling leads to a more customer-centric business model. Customers gain freedom and flexibility by removing limits on how, when, and where they can shop, resulting in an exceptional experience.

Leading brands are moving away from homegrown or legacy on-premises commerce systems because they are hard to maintain and manage. Brands can take better advantage of opportunities with greater agility using Salesforce’s unified, cloud-based commerce technology and the single version of the truth that reduces the downtime needed to synchronize disparate data sources.

With cloud-based multi-site management and localization, going live with new brands or geographic sites has never been faster. With our multi-site architecture, retailers can manage multiple brands or country sites from the same environment, leveraging a single code, processes, imagery, and a master catalog.