Implementing Salesforce Commerce Cloud in the Automobile Domain
One of our clients, a well-established automobile manufacturer, sought to enhance its digital presence and improve customer engagement by creating an innovative e-commerce platform. Traditionally, the company relied on dealerships for sales and customer interaction, limiting its ability to directly connect with customers online. Recognizing the growing trend of online research and purchases in the automobile industry, the client decided to streamline its digital presence and allow customers to browse, customize, and purchase vehicles online. They selected Salesforce Commerce Cloud to build a direct-to-consumer e-commerce platform due to its scalability, mobile responsiveness, and ability to personalize the customer journey.
