All You Need to Know About Dreamforce 2025

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September 4, 2025

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Dreamforce 2025, known as the world’s largest and most trusted AI event, will take place from October 14 to 16, 2025, at the Moscone Center in downtown San Francisco, California. This year is a little different, as the event is being held in October instead of its usual September schedule.

For those who can’t attend in person, the entire event will also be streamed worldwide on Salesforce+.

Salesforce has committed to hosting Dreamforce in San Francisco for the next three years. However, this agreement depends on the city remaining safe, secure, and trustworthy.

Registration and Pricing

Registration for Dreamforce 2025 is currently open with the following pricing structure:

Important to note that – Early (or launch) registration gives attendees special benefits, like discounted rates at Salesforce’s official partner hotels (available on a first-come, first-served basis), better options for hotel locations and dates, and early access to session reservations through Agenda Builder for events with limited capacity.

If you want to check what the official Dreamforce 2025 hotels are, then it is available on the registration portal, and also there are multiple San Francisco properties included in Salesforce’s contracted room blocks. These offer discounted rates until September 19, 2025, or until rooms sell out.

While the full 2025 PDF may be intermittently accessible, the 2024 list follows the same format (Rain Focus PDF) and provides a useful preview of what we can expect in this year.

Based on recent guidance and past partner materials, you can expect prominent downtown, SOMA, and Union Square hotels to be included – such as:

• San Francisco Marriott Marquis
• InterContinental San Francisco
• The Westin St. Francis
• W San Francisco…and likely others in those neighborhoods

Key Speakers and Notable Presenters

Dreamforce 2025 features an impressive lineup of global leaders, tech visionaries, and cultural icons:

Technology and Business Leaders:

• Marc Benioff – Chair, CEO, and Co-Founder of Salesforce
• Sundar Pichai – CEO, Google & Alphabet
• Tekedra Mawakana – Co-CEO, Waymo
• Andrew Ng – Founder, DeepLearning.AI
• Brian Niccol – Chairman & CEO, Starbucks Coffee Company
• Mati Staniszewski – Co-Founder & CEO, ElevenLabs

Entertainment and Cultural Icons:

• Matthew McConaughey – Academy Award-Winning Actor & Salesforce Brand Partner. You may know him from the movie Interstellar.
• Ellen Pompeo – Actress & Producer, Actress from movie: Grey’s Anatomy.
• Jesse Eisenberg – Academy Award-Nominated Actor & Filmmaker
• America Ferrera – Award-winning Actor and Director
• Rob Lowe – Hollywood Icon and Producer

Dreamfest 2025: Concert and Entertainment

Date: October 15, 2025, 6:00-9:30 PM PT

Venue: Chase Center and Bayfront Park

Headliners: Metallica and Benson Boone

Event Structure:

• VIP cocktail reception at Chase Center
• Awards ceremony featuring Colin Powell Medal of Courage presentation to Andrew Santos, a 25-year-old UCSF patient advocate
• Metallica performing inside Chase Center
• Benson Boone performing at Bayfront Park (across the street)
• Afterparty with live musicians, DJs, interactive experiences, and late-night buffet

Tickets: Starting at $1,500

Charity Impact: All proceeds benefit UCSF Benioff Children’s Hospitals. Since 2010, Dreamfest has raised over $120 million for this cause, with a goal to exceed $130 million this year.

Major Themes and Focus Areas

Agentforce 3.0 – The Star of the Show

Agentforce 3.0 is now live, but the big question is: how does it actually work, how can you use it to the fullest, and what new product launches are tied to it?

The focus is on understanding its capabilities, learning how to optimize its use in real-world scenarios, and exploring the related product rollouts that come with this new release.

Command Center: A dashboard to monitor, manage, and scale AI agents across your company.

MCP Support: Lets agents connect to many outside tools and systems without needing custom code.

Enhanced Performance:

• 50% lower latency since January 2025
• Response streaming for real-time answers
• Automatic backup if one AI model provider fails

Expanded LLM Choice: Already supports Anthropic’s Claude Sonnet (via AWS Bedrock), with Google Gemini support coming soon.

Global Expansion: Available in Canada, U.K., India, Japan, and Brazil with support for six new languages

Industry-Specific Solutions: Over 200 pre-built industry actions for rapid deployment

Data Cloud and Real-Time Integration

We can expect significant focus on Salesforce Data Cloud enhancements, emphasizing unified, real-time data that powers AI agents and creates comprehensive Customer 360 views.

Well-Architected Program Relaunch

Salesforce is officially relaunching the Well-Architected Program at Dreamforce 2025. This framework helps architects design trusted, scalable solutions on the Salesforce Platform. The relaunch includes:

• Updated evaluation criteria and frameworks
• Expert consultations for enterprise architects
• Community-driven content development
• Dedicated Well-Architected area in the Trailblazer Forest

Event Structure and Daily Schedule

Day 1 (October 14): Vision and Strategy

• Opening Keynote with Marc Benioff and special guests
• Major product announcements (Agentforce 3.0, Data Cloud, Marketing Cloud)
• Trailblazer community welcome events
• Expo Hall opens
• Evening networking mixers

Day 2 (October 15): Deep Learning and Dreamfest

• Breakout sessions across multiple tracks
• Customer Success Expo exploration
• Hands-on Agentforce demonstrations
• Trailblazer meetups by role and industry
• Dreamfest concert evening

Day 3 (October 16): Future Planning

• Customer success stories and case studies
• AI enablement workshops
• Closing keynote with key takeaways
• Final networking opportunities

Campus Layout and Key Areas

The Dreamforce campus spans several buildings across four blocks and 87 acres in San Francisco’s South of Market neighborhood. Key areas include:

Trailblazer Forest

Location: Level 2 of Moscone West

• Short sessions (often 20 minutes or less)
• Hands-on experiences and product demonstrations
• Developer and admin focused content
• Well-Architected Program area

Campground (Customer Success Expo)

Location: Moscone North (via Dreamforest path)

• Main exhibit hall with 400+ companies
• Product demos and partner showcases
• Food and beverages available
• Vendor quests and limited prizes

Lodge Village

Location: Level 1 of Moscone West

• Salesforce product demonstrations
• Roundtables and “Ask the Experts” sessions
• Quest completion areas

Dreamforest

Location: Howard Street outdoor walkway

• Connects keynote area to exhibit hall
• Activities, vendors, music, food, and drinks
• Highly trafficked networking space

Additional Zones

• Launch Zone: Latest Salesforce tools and live demos
• Yerba Buena Gardens: Salesforce+ live streaming and Mindfulness Meadow
• Certifications Area: Skill development and certification preparation

Session Categories and Learning Opportunities

Dreamforce 2025 will feature 1,500+ sessions across multiple formats:

Session Types:

• Keynote presentations from industry leaders
• Product and industry breakouts
• Theater sessions for focused discussions
• Hands-on training workshops
• Roundtable discussions
• Agentforce consultations (1:1 expert help)

Learning Tracks:

• AI and Agentforce implementation
• Sales Cloud and Service Cloud optimization
• Marketing Cloud automation
• Data Cloud architecture
• Developer and admin skills
• Industry-specific solutions

Transportation and Getting Around

Shuttle Services:

• Official Dreamforce shuttles between hotels and venue
• Accessible shuttles available with one-hour advance notice
• Clear signage directing to shuttle and rideshare pickup areas on Howard Street

General Transportation:

• Moscone Center accessible via public transportation
• Rideshare pickup areas clearly marked
• Walking distance to many downtown San Francisco hotels

Food and Dining Options

On-Campus Dining:

• Various food vendors throughout the campus
• Snacks and drinks available in Trailblazer Forest, Dreamforest, and Campground areas
• Networking breakfasts offered

Nearby Restaurants (based on attendee recommendations):

• Split Bread – Roasted chicken sandwich
• Super Duper – Gourmet burgers
• Mel’s Diner – Breakfast and late-night options
• Sushiritto – Sushi burritos
• Various options in nearby Chinatown (4 blocks away)

Note: Conference food is typically basic (sandwiches, diet soda, chips, cookies, apples), so many attendees recommend exploring San Francisco’s renowned dining scene.

Networking and Community Events

Beyond formal sessions, Dreamforce offers extensive networking opportunities:

Official Events:

• Trailblazer community meetups by role and industry
• Networking lounges for Admins, Developers, and Architects
• Happy hours and evening receptions
• Charity fun runs and wellness activities

Third-Party Events:

• Partner-hosted parties and gatherings
• Company-specific meetups and dinners
• Industry-focused networking sessions

Expected Attendance and Global Reach

Projected 2025 Numbers:

• 150,000+ in-person attendees
• Millions online via Salesforce+ streaming
• Participants from 100+ countries
• 40+ key vendors and partners in expo areas

Virtual Experience via Salesforce+

For those unable to attend in person, Salesforce+ offers comprehensive virtual access:

Virtual Features:

• Live streaming of all keynotes and major sessions
• 24/7 access to 72 hours of live content
• Global takeovers for region-specific insights
• Exclusive interviews with speakers and leaders
• Dreamforce Today – daily guide to must-attend sessions
• On-demand access to session recordings

Business Impact and ROI

Based on past attendee feedback, Dreamforce delivers measurable value:

• Learn solutions that help solve business challenges
• Discover time and money-saving efficiencies
• Find tools that improve customer engagement
• Access new innovations and products

Key Takeaways for Attendees

Maximizing Your Experience:

1. Plan Early: Use the Agenda Builder to customize your schedule
2. Focus on AI: Agentforce 3.0 will be the dominant theme – prioritize related sessions
3. Network Strategically: Balance learning sessions with relationship-building opportunities
4. Explore the Ecosystem: Visit the Campground to discover partner solutions
5. Prepare for Scale: With 1,500+ sessions, be selective and realistic about what you can attend
6. Embrace the Community: Engage with fellow Trailblazers – the connections often prove as valuable as the content

Dreamforce 2025 represents a pivotal moment in Salesforce’s evolution, positioning AI agents and real-time data as the foundation for the future of work. Whether attending virtually or in-person, this comprehensive guide ensures you’re prepared to maximize your experience at what promises to be the most transformative Dreamforce yet.

Arman Gadhiya

Salesforce Developer