The Art of Data Discovery: A Deep Dive into Einstein Analytics

Introduction

In this blog post, we will explore Salesforce Einstein Analytics in detail and provide a comprehensive guide for professional who want to leverage the powerful platform.

In June 2017, the world’s #1 CRM platform, Salesforce, released their newly rebranded analytics tools for viewing data – Einstein Analytics.

Salesforce Einstein Analytics is a cloud-based analytics platform that is integrated with Salesforce CRM, allowing users to analyse their Salesforce data and gain valuable insights. Whether you use Salesforce Sales or Salesforce Marketing cloud services, this visibility tool offers insights into data (like account, contacts or campaigns) your user add to the CRM every day.

Einstein Analytics Pricing

Einstein Analytics pricing depends on the number of components required for your organisation’s purposes. Salesforce offers a free trial to Einstein Analytics and Einstein Analytics plus for 30 days, after which we can subscribe to the service and pay with a monthly or even multi-year payment option. The price starts from $75 USD/user/month on Einstein Predictions to $150 USD/user/month on Einstein Analytics Plus.

How Does Einstein Analytics Work?

Einstein Analytics is a Salesforce platform that provides data exploration and predictive analytics. It can provide instant answers to key business questions, allowing users to get smarter about their customers.

Salesforce Einstein Analytics gives deeper insights from large and complex data and then pre-built reports and dashboards in Salesforce CRM. Reports and Dashboards have limitation but with analytics, we can import data from external source and Salesforce into datasets where analytics stores data.

Components of Salesforce Einstein Analytics

This are the three main components of Einstein Analytics.

1. Data Analysis: This component enables users to analyze their data using advanced analytics and machine learning algorithms. Users can create custom dashboards and reports that provide insights into their data and enable them to make informed decisions. Salesforce Einstein Analytics leverages machine learning algorithms to uncover patterns and trends in data that might otherwise be difficult to identify.
2. Data Visualization: This component enables users to create interactive dashboards and reports to visualize their data. The tool provides a range of data visualization options, including charts, graphs, and maps, to help users better understand their data.
3. Data Preparation: This component enables users to prepare their data for analysis by cleaning, transforming, and enriching it. Users can integrate data from multiple sources, including Salesforce CRM, external data sources, and IoT devices, to get a holistic view of their data.

Feature of Salesforce Einstein Analytics 

Data Preparation:  Einstein Analytics provides tools for data preparation, including data cleansing, data transformation, and data blending. Users can clean and transform data within the platform to ensure its quality and suitability for analysis.

Interactive Dashboards:  Users can create interactive dashboards with drag-and-drop functionality to visualize data from various Salesforce objects and external data sources. Dashboards can include charts, graphs, tables, and other visualizations to provide a comprehensive view of data.

Data Visualization: The tool provides a range of data visualization options, including charts, graphs, and maps, to help users better understand their data.

Mobile Access: The tool is accessible on mobile devices, enabling users to access their data on the go.

Customizable: Users can customize the tool to meet their specific needs and requirements.

Benefits of Einstein Analytics

Improved Decision-Making: Salesforce Einstein Analytics provides users with valuable insights into their data, enabling them to make informed decisions. Users can identify patterns and trends, and analyze data in real-time, enabling them to respond quickly to changing business needs.

Increased Efficiency and Productivity: Salesforce Einstein Analytics automates many of the time-consuming tasks associated with data analysis, enabling users to focus on more strategic tasks. This automation can help to increase efficiency and productivity.

Better Understanding of Customer Behavior: Salesforce Einstein Analytics enables businesses to gain a better understanding of their customers’ behavior, enabling them to create more targeted marketing campaigns and improve customer retention rates.

Use Case of Salesforce Einstein Analytics

Sales Analytics:

Analytics helps the sales team with daily updates on sales data. The team gets alerts on new opportunities that have the potential to get converted. They also get updates to perform actions like making a call. Managers can see the performance of the team on dashboards with various reports as components in them. As the data is presented with details on KPI, the team becomes deal accelerators.

Sales analytics helps with below analysis:

Sales productivity, Customer trends, Team performance, Business review.

Marketing Analytics:

The marketing team mainly focuses on the customer’s brand experience. With analytics, we can get insights on marketing channels with which agents get in touch with customers and improve the engagement. Analytics gets update on actionable attributes and pipelines.

Marketing analytics helps with below analysis:

Funnel analysis, Campaign analysis, Lead conversion rates, Marketing channels.
 

Conclusion

Salesforce Einstein Analytics is a fantastic tool that transforms how businesses interact with and understand their data. It’s easy to use and helps even beginners make smart decisions using data. With Salesforce CRM integration, it provides comprehensive insights and predictive analytics capabilities that drive smarter decision-making and improved business outcomes. Whether in sales, marketing, or service, Einstein Analytics enables professionals to gain a deeper understanding of their data, uncover hidden patterns, and respond more effectively to their customers’ needs. As businesses rely more on data, Einstein Analytics becomes even more important for determining the next steps and achieving exceptional results.